MellowFit Business
The community is already in your building.
Your people share the space. Very few share a group. MellowFit turns the second into the first, with your brand and without touching your systems. The pilot is four weeks free.
For gyms · what retains
Members who made a friend at the club in the last three months. It was the strongest retention factor of everything measured.
And members who only use the gym floor are 56% more likely to cancel than those in group classes. Not because they go less often: what changes is the social format.
Dr. Melvyn Hillsdon, University of Exeter · TRP 10,000, n = 10,000 and n = 10,062
For companies
MellowFit at your company.
The problem with a wellness program is not the budget: it is that nobody participates. Here, participating is the product. Eight weeks, the same Monday, with the days each person picks.
The group forms around people who want to move, not around departments. The people who never talk end up talking.
A wellness activity and a donation with a receipt for your CSR report, out of the same budget.
Nothing to book, no coach to hire, no schedule to line up. Everyone trains wherever they want.
The day someone misses, their fine is donated to the cause the team votes for, to the account you choose.
The format
Four rules. Nothing else.
Everyone starts the same Monday
Eight weeks. One group. Nobody arrives late to an edition.
Everyone picks their days, and they do not change
Fixed for the whole edition. Most people pick four.
Any sport, anywhere
45 minutes minimum. It does not have to be at your facilities.
That is why it does not compete with your programming.
A missed day has a fine
It is donated in full to the cause the group votes for.
In your pilot, the money goes to the account you decide.
The pilot
Almost nothing.
No need to connect it to your booking system. Nothing to install.
The group holds itself up. Your coaches can join the group, not staff it.
Four weeks, free, starting with whoever you decide. The four-week pilot is only for gyms and companies; open editions are eight.
One big group or several small ones. We split them so people can actually learn each other’s names.
Four editions in Mexico
Eight-week editions, run by hand over WhatsApp, with room for 200 people. The app is what removed the ceiling.
Let us start with a pilot.
You write to us, we define who it starts with, and four weeks later you decide whether it runs again.